- 1. Objective and responsible body
- 2. Basic data processing information
- 3. Processing of personal data
- 4. Collection of access data
- 5. Cookies & Range Measurement
- 6. Google Analytics
- 7. Google Re/Marketing Services
- 8. Facebook Social Plugins
- 9. Facebook Remarketing
- 10th Newsletter
- 11. Integration of third-party services and content
- 12. User rights and deletion
1. Objective and responsible body
The provider of the online offer and the data protection body responsible for data protection is [company_name], owner: [company_owner], [adress_street], [adress_zip_location] (hereinafter referred to as “Provider”, “we” or “us”). For the contact possibilities, we refer to our imprint
The term “user” covers all customers and visitors to our online offer. The terms used, such as “users”, are to be understood in a gender-neutral manner.
2. Basic data processing information
We process personal data of the users only in compliance with the relevant data protection regulations in accordance with the requirements of data economy and data avoidance. This means that the data of the users will only be used if a legal permission is available, in particular if the data are required for the provision of our contractual services as well as online services, or are required by law or if a consent processed.
We take organisational, contractual and technical security measures in accordance with the state of the art in order to ensure that the provisions of the data protection laws are complied with and in order to prevent the data processed by us against incidental or intentional manipulation, loss, destruction or against the access of unauthorized persons.
Insofar as content, tools or other means are used by other providers (hereinafter collectively referred to as “third party providers”) within the scope of this Data Protection Declaration and whose registered office is abroad, it shall be assumed that a transfer of data to the participating countries of the third-party providers. The transfer of data to third countries is carried out either on the basis of a legal permit, user consent or specific contractual clauses guaranteeing the legally required security of the data.
3. Processing of personal data
– The provision, execution, maintenance, optimization and security of our services, services and users;
– Ensuring effective customer service and technical support.
We only transmit the data of the users to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes, if these are necessary in order to fulfil our contractual obligations towards the users (e.g. address notification to suppliers).
When contacting us (via contact form or email), the user’s details are stored for the purpose of processing the request and in the event that follow-up questions arise.
Personal data will be deleted if they have fulfilled their intended use and do not prevent the deletion from being subject to retention obligations.
4. Collection of access data
We collect information about every access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting providers.
We use the log data without assignment to the person of the user or other profiling according to the legal regulations only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data retrospectively if there is a legitimate suspicion of illegal use on the basis of concrete indications.
5. Cookies & Range Measurement
The viewing of this online offer is also possible to the exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser’s system settings. The exclusion of cookies may lead to functional limitations of this online offer.
It is possible to manage many online ad cookies from companies via the US site http://www.aboutads.info/choices or the EU site http://www.youronlinechoices.com/uk/your-ad-choices/.
6. Google Analytics
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to further withthecia with the use of this online offer and the services associated with internet use to us. Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent cookies from being stored by adjusting their browser software accordingly; Users can also prevent the collection of data generated by the cookie and related to its use of the online offer to Google, as well as Google’s processing of that data by providing the browser plugin available under the following link. Download and install: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information on data usage for advertising purposes by Google, hiring and objection options, please visit Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Data usage by Google when you use your use of Our partners ‘ websites or apps “), http://www.google.com/policies/technologies/ads (” Data usage for advertising purposes “), http://www.google.de/settings/ads (” Manage information that Google uses to show you advertising “), and http://www.google.com/ads/preferences (” Determine what ads Google shows you “).
7. Google’s Re/Marketing Services
We use Google Inc. ‘ S marketing and remarketing services (Google Marketing Services), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google Marketing Services allow us to display Ads for and on our Website in a more targeted way, only to present Ads to users that potentially correspond to their Interests. For example, if users are shown ads for products for which he was interested on other websites, we are talking about “remarketing.” For these purposes, when our and other websites are active, Google directly runs a code from Google when we visit our and other websites where Google marketing services are active, and the website is used to market so-called (re) marketing tags (invisible graphics or code, also known as “web beacons”). ) integrated into the website. With their Help, an individual Cookie, i.e. a small File, is stored on the User’s device (comparable Technologies can also be used instead of Cookies). The Cookies can be set by various Domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This File notes which websites the User Visits, which content he is interested in and which Offers he has clicked, as well as technical Information about the Browser and Operating System, referring websites, visit Time and other Information about Use of the Online Offer. Users ‘ IP address is also recorded, and we state in the Context of Google Analytics that the IP address within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area is being reduced, and Only in Exceptional Cases is transferred entirely to a Google Server in the USA and shortened there. The IP address is not merged with the User’s Data within other Google Offerings. This above information may also be linked to such information from other sources. If the User subsequently visits other Websites, the ads tailored to him can be displayed according to his Or she’s interests.
Users ‘ Data is processed pseudonymously as Part of Google’s marketing services. This means that Google does not store or process the Name or E-mail address of the Users, but processes the relevant Data Cookie-related within pseudonymous user profiles. That is, from Google’s Point of view, the Ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a User has expressly allowed Google to process the Data without this Pseudonymization. The information collected by “DoubleClick” about users is transmitted to Google and stored on Google’s servers in the United States.
Among the Google marketing services we use is the online advertising program “Google AdWords.” In the case of Google AdWords, each AdWords customer will receive a different “conversion cookie.” Cookies cannot therefore be tracked through AdWords customers ‘ Websites. The Information obtained with The help of the Cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers will learn the Total Number of Users who clicked on their Ad and were directed to a page with a conversion tracking tag. However, you will not receive any information that can be used to identify users personally.
Another Google marketing service we use is the “Google Tag Manager,” which allows other Google Analysis and Marketing services to be integrated into our website (e.g. “AdWords,” “DoubleClick” or “Google Analytics”).
If you want to object to capture through Google marketing services, you can take advantage of the hiring and opt-out opportunities provided by Google: http://www.google.com/ads/preferences.
8. Facebook Social plugins
Our online offering uses social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “like,” “like” or a “thumbs up” sign) or are marked with the addition “Facebook Social plugin.” The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a User calls a Feature of this Online Offering that contains such a Plugin, their Device establishes a direct Connection to Facebook’s Servers. Facebook Transmits the Content of the Plugin directly to the User’s Device and integrates it into the Online Offering. User profiles of users can be created From the Processed Data. We therefore have no Influence on the Amount of Data that Facebook collects with the Help of this Plugin And therefore Informs users according to our Level of knowledge.
By integrating the Plug-ins, Facebook receives the Information that a User has accessed the corresponding Page of the Online offer. If the User is logged into Facebook, Facebook can assign the Visit to their Facebook account. Wenn Nutzer mit den Plugins interagieren, zum Beispiel den Like Button betätigen oder einen Kommentar abgeben, wird die entsprechende Information von Ihrem Gerät direkt an Facebook übermittelt und dort gespeichert. Falls ein Nutzer kein Mitglied von Facebook ist, besteht trotzdem die Möglichkeit, dass Facebook seine IP-Adresse in Erfahrung bringt und speichert. Laut Facebook wird in Deutschland nur eine anonymisierte IP-Adresse gespeichert.
Zweck und Umfang der Datenerhebung und die weitere Verarbeitung und Nutzung der Daten durch Facebook sowie die diesbezüglichen Rechte und Einstellungsmöglichkeiten zum Schutz der Privatsphäre der Nutzer, können diese den Datenschutzhinweisen von Facebook entnehmen: https://www.facebook.com/about/privacy/.
Wenn ein Nutzer Facebookmitglied ist und nicht möchte, dass Facebook über dieses Onlineangebot Daten über ihn sammelt und mit seinen bei Facebook gespeicherten Mitgliedsdaten verknüpft, muss er sich vor der Nutzung unseres Onlineangebotes bei Facebook ausloggen und seine Cookies löschen. Weitere Einstellungen und Widersprüche zur Nutzung von Daten für Werbezwecke, sind innerhalb der Facebook-Profileinstellungen möglich: https://www.facebook.com/settings?tab=ads oder über die US-amerikanische Seite http://www.aboutads.info/choices/ oder die EU-Seite http://www.youronlinechoices.com/. Die Einstellungen erfolgen plattformunabhängig, d.h. sie werden für alle Geräte, wie Desktopcomputer oder mobile Geräte übernommen.
9. Facebook Remarketing
Innerhalb unseres Onlineangebotes werden sog. “Facebook-Pixel” des sozialen Netzwerkes Facebook, welches von der Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, bzw. falls Sie in der EU ansässig sind, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland betrieben wird (“Facebook”), eingesetzt. Mit Hilfe des Facebook-Pixels ist es Facebook möglich, die Besucher unseres Angebotes als Zielgruppe für die Darstellung von Anzeigen, sog. “Facebook-Ads” zu bestimmen. Dementsprechend setzen wir das Facebook -Pixel ein, um die durch uns geschalteten Facebook-Ads nur solchen Facebook-Nutzern anzuzeigen, die auch ein Interesse an unserem Internetangebot gezeigt haben. Das heißt, mit Hilfe des Facebook -Pixels möchten wir sicherstellen, dass unsere Facebook-Ads dem potentiellen Interesse der Nutzer entsprechen und nicht belästigend wirken. Mit Hilfe des Facebook-Pixels können wir ferner die Wirksamkeit der Facebook-Werbeanzeigen für statistische und Marktforschungszwecke nachvollziehen, in dem wir sehen ob Nutzer nachdem Klick auf eine Facebook-Werbeanzeige auf unsere Website weitergeleitet wurden.
Der Facebook-Pixel wird beim Aufruf unserer Webseiten unmittelbar durch Facebook eingebunden und können auf Ihrem Gerät ein sog. Cookie, d.h. eine kleine Datei abspeichern. Wenn Sie sich anschließend bei Facebook einloggen oder im eingeloggten Zustand Facebook besuchen, wird der Besuch unseres Angebotes in Ihrem Profil vermerkt. Die über Sie erhobenen Daten sind für uns anonym, bieten uns also keine Rückschlüsse auf die Identität der Nutzer. Allerdings werden die Daten von Facebook gespeichert und verarbeitet, sodass eine Verbindung zum jeweiligen Nutzerprofil möglich ist. Die Verarbeitung der Daten durch Facebook erfolgt im Rahmen von Facebooks Datenverwendungsrichtlinie. Dementsprechend erhalten Sie weitere Informationen zur Funktionsweise des Remarketing-Pixels und generell zur Darstellung von Facebook-Ads, in der Datenverwendungsrichtlinie von Facebook: https://www.facebook.com/policy.php.
Sie können der Erfassung durch den Facebook-Pixel und Verwendung Ihrer Daten zur Darstellung von Facebook-Ads widersprechen. Hierzu können Sie die von Facebook eingerichtete Seite aufrufen und dort die Hinweise zu den Einstellungen nutzungsbasierter Werbung befolgen: https://www.facebook.com/settings?tab=ads oder den Widerspruch über die US-amerikanische Seite http://www.aboutads.info/choices/ oder die EU-Seite http://www.youronlinechoices.com/ erklären. Die Einstellungen erfolgen plattformunabhängig, d.h. sie werden für alle Geräte, wie Desktopcomputer oder mobile Geräte übernommen.
Mit den nachfolgenden Hinweisen klären wir Sie über die Inhalte unseres Newsletters sowie das Anmelde-, Versand- und das statistische Auswertungsverfahren sowie Ihre Widerspruchsrechte auf. Indem Sie unseren Newsletter abonnieren, erklären Sie sich mit dem Empfang und den beschriebenen Verfahren einverstanden.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (“Newsletter”) only with the consent of the recipients or a legal permission. If its contents are specifically described as Part of a Registration for the Newsletter, they are decisive for the Consent of the users. In addition, our newsletters contain the following information: Our products, offers, promotions and our company.
Double-Opt-In and Logging: Registration for our Newsletter takes place in a so-called Double-opt-in procedure. I.e. You will receive an email after Signing up asking you to Confirm Your Registration. This Confirmation is necessary so that no one can log in with foreign email addresses. Registrations to the Newsletter are logged in order to be able to prove the Registration process in accordance with the legal Requirements. This includes Storing the Login and Confirmation timing, as well as the IP address. The Changes to your data stored with the Shipping Service Provider are also logged.
The e-mail addresses of our newsletter recipients, as well as their other data described in the context of these notices, are stored on the servers of the shipping service provider. The shipping service provider uses this information to send and evaluate the newsletters on our behalf. Furthermore, according to its own information, the shipping service provider can use this data to optimize or improve its own services, e.g. to technically optimize the shipment and presentation of the newsletters or for economic purposes, in order to determine Which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass it on to third parties.
Registration Credentials: To sign up for the Newsletter, it is sufficient to provide Your email address.
Statistical survey and analysis-The newsletters contain a so-called “web-beacon,” i.e. a pixel-sized file, which is retrieved from the shipping service provider’s server when the newsletter is opened. As Part of this Retrieval, technical Information, such as Information about the Browser and Your System, as well as Your IP address and Time Of Retrieval, will be collected first. This Information is used to Improve the Technical Services on the basis of the technical data or the Target groups and their Reading behaviour based on The RaRuforte (which can be determined with The help of the IP address) or The access Times. Statistical Surveys also include determining whether Newsletters will open, when they will open and which Links will be clicked. For technical Reasons, this Information can be assigned to the individual Newsletter recipients. However, It is neither Our Intention nor that of the Shipping Service Provider to observe individual Users. The Evaluations serve us much more to recognize the Reading Habits of our Users and to adapt our content to them or to send different Content according to the Interests of our Users.
Termination/revocation-You can cancel the receipt of our newsletter at any time, i.e. Resist their consents. At the same time, Your Consent in its Shipment by the Shipping Service Provider and the statistical Analyses will be extinguished. A separate Revocation of the Shipment By the Shipping service Provider or the statistical Analysis is unfortunately not possible. A Link to The Cancellation of the Newsletter can be found at the End of each Newsletter.
11. Integration of third-party services and content
It may happen that third-party content or services, such as city maps or fonts from other websites, are included in our online offer. The integration of third-party content always requires third-party providers to perceive users ‘ IP addresses, as they would not be able to send the content to the user’s browser without the IP address. The IP address is therefore required for the Presentation of this Content. In addition, third-party content providers can set their own cookies and process users ‘ data for their own purposes. User profiles of users can be created From the Processed Data. We will use this content as sparingly and objectively as possible, as well as by selecting reliable third-party providers in terms of data security.
The following presentation provides an overview of third-party providers as well as their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some times already mentioned here, possibilities for objection (so-called opt-out):
12. Users ‘ rights and data deletion
Users have the right, upon request, to receive information free of charge about the personal data that we have stored about them.
In addition, users have the right to rectification of incorrect data, revocation of consents, blocking and deletion of their personal data as well as the right to file a complaint with the competent supervisory authority.
The data stored by us will be deleted as soon as it is no longer necessary for its purpose and no legal retention obligations preclude deletion.
Users are asked to inform themselves regularly about the content of the data protection declaration.
As of: 02/10/2019